ATLANTA, GA

Georgia Tech HCI student, mixed-methods researcher, and recovering front-end DESIGNER. I've spent the last several years studying why people engage — or don't — with the programs and products built for them. Along the way I launched a city's first marathon, drew 1,400 people to a program that didn't exist the year before, and helped a Fortune 500 rethink what engagement actually means.

MY LIFE's TASK*

MY LIFE's TASK*

I need to understand the why. I take things apart to discover how they work — and when it comes to people, I'm endlessly curious about what they need and what they're reaching for. My purpose is to connect the dots, build the bridges, and make things better than I found them.

*Concept from Robert Greene's Mastery — your unique purpose, discovered by returning to what absorbed you before the world told you what to want.

*Concept from Robert Greene's Mastery — your unique purpose, discovered by returning to what absorbed you before the world told you what to want.

Profile image of the designer.

ROLE MATCHING

click a tab to learn where i can make an impact

The hits

PRODUCT MANAGER

USER RESEARCHER

01

Launched Athens' first full marathon

Founded Athens Road Runners from zero and produced a sold-out inaugural race — 1,200+ runners, city's first full marathon distance.

Community

02

Reframed ADP's engagement problem

Mixed-methods research across 150+ participants revealed the issue wasn't usability — it was personalization. Findings influenced FY26 product strategy.

RESEARCH

03

Built Founders Day from a blank page

Designed and launched a new UGA engagement program that drew 1,400+ participants in its inaugural year — research-driven from concept to execution.

PROGRAM DESIGN

ROLE MATCHING

click a tab to learn where i can make an impact

The hits

PRODUCT MANAGER

USER RESEARCHER

01

Launched Athens' first full marathon

Founded Athens Road Runners from zero and produced a sold-out inaugural race — 1,200+ runners, city's first full marathon distance.

Community

02

Reframed ADP's engagement problem

Mixed-methods research across 150+ participants revealed the issue wasn't usability — it was personalization. Findings influenced FY26 product strategy.

RESEARCH

03

Built Founders Day from a blank page

Designed and launched a new UGA engagement program that drew 1,400+ participants in its inaugural year — research-driven from concept to execution.

PROGRAM DESIGN

ROLE MATCHING

click a tab to learn where i can make an impact

The hits

PRODUCT MANAGER

USER RESEARCHER

01

Launched Athens' first full marathon

Founded Athens Road Runners from zero and produced a sold-out inaugural race — 1,200+ runners, city's first full marathon distance.

Community

02

Reframed ADP's engagement problem

Mixed-methods research across 150+ participants revealed the issue wasn't usability — it was personalization. Findings influenced FY26 product strategy.

RESEARCH

03

Built Founders Day from a blank page

Designed and launched a new UGA engagement program that drew 1,400+ participants in its inaugural year — research-driven from concept to execution.

PROGRAM DESIGN

HOW I WORK

three things that stay constant
three things that stay constant

01

Question assumptions

The brief is a starting point, not a contract. Early website work taught me that what a client asks for and what they actually need are rarely the same thing.

02

Find the right problem

The most important finding is often the one nobody expected. Research into how people build and leverage networks taught me that surface behavior almost always points to something deeper worth solving.

03

Listen closely to what's not working

Friction is data. Across every project — from SaaS interfaces to community programs — the complaints, the workarounds, the things people do instead have always pointed to the real brief.