PensionPro
The brief was a sales site. The real work was figuring out why existing customers weren't converting. Usability research reframed the problem, and the resulting product requirements gave engineering a clear target, one that paid off in the first year.
Client
PensionPro
Website Design
My Role
Frontend Designer
UI + Product Scale
Duration
Two Years
2017
Insight
Client support volume wasn't a usability problem — it was a personalization problem. Modular components and a custom branding script reduced per-client labor by eliminating the need for bespoke builds.
🔍 KEY INSIGHT
"One Size" rarely fits all. I designed core products to fit the needs of customers with a focus on back-end efficiency.
Outcome
Delivered a modular component system and custom branding script that enabled unique client configurations at scale — reducing manual customization labor across the product team.
