PensionPro
The brief was a sales site. The real work was figuring out why existing customers weren't converting. Usability research reframed the problem, and the resulting product requirements gave engineering a clear target, one that paid off in the first year.
Client
PensionPro
Website Design
My Role
Frontend Designer
UI + Product Scale
Duration
Two Years
2017
Inputs
interviews
competitive analysis
The Benefit Insights product portfolio was new to the business, so I did a deep dive on user experiences, product landscape, and feature opportunities.
pain point mapping
Consolidated direct user feedback and support tickets to identify recurring interface friction points across the client-facing platform.
Influence
cross-functional alignment
process improvement
Pitched prioritized fixes to the product team and shipped interface improvements independently — closing the loop from customer pain to deployed solution.
OUTCOME
Delivered a modular component system and custom branding script that enabled unique client configurations at scale — reducing manual customization labor across the product team.
