Drew Flaherty
Work
About
Contact

Work

2021 - Present

Research

Foundational research, design audits, in-depth analysis, ethnographic studies, and moderated interviews.


Design

Design systems, task flows, annotation and delivery, UI and UX design.


Strategy

Mission-driven. Values-based.



UX Research

HR Tech

Mobile App

How do you increase engagement when the problem isn't usability?

Mixed-methods research across 150+ participants reframed ADP's engagement problem — influencing FY26 product strategy.

ADP Mobile

2025

UX Research

HR Tech

Mobile App

How do you increase engagement when the problem isn't usability?

Mixed-methods research across 150+ participants reframed ADP's engagement problem — influencing FY26 product strategy.

ADP Mobile

2025

UX Research

HR Tech

Mobile App

How do you increase engagement when the problem isn't usability?

Mixed-methods research across 150+ participants reframed ADP's engagement problem — influencing FY26 product strategy.

ADP Mobile

2025

UX Research

Health & Fitness

Mobile App

How can a run club better support new athletes in community building?

Founded Athens Road Runners from zero — 1,200+ runners, Athens' first sold-out full marathon.

Athens Road Runners

2021 - 2025

UX Research

Health & Fitness

Mobile App

How can a run club better support new athletes in community building?

Founded Athens Road Runners from zero — 1,200+ runners, Athens' first sold-out full marathon.

Athens Road Runners

2021 - 2025

UX Research

Health & Fitness

Mobile App

How can a run club better support new athletes in community building?

Founded Athens Road Runners from zero — 1,200+ runners, Athens' first sold-out full marathon.

Athens Road Runners

2021 - 2025

Brand & Campaign

Various

Identity & Web

Branding, campaigns, workshops, and more from an earlier chapter.

PensionPro, UGA program design, early web work, and smaller studies.

Various

2017 — 2021

Brand & Campaign

Various

Identity & Web

Branding, campaigns, workshops, and more from an earlier chapter.

PensionPro, UGA program design, early web work, and smaller studies.

Various

2017 — 2021

Brand & Campaign

Various

Identity & Web

Branding, campaigns, workshops, and more from an earlier chapter.

PensionPro, UGA program design, early web work, and smaller studies.

Various

2017 — 2021